![]() ![]() ![]() In fact, according to our annual survey, 35% of Product Managers also do the Product Owner role. In reality, we find that many Product Owners do parts of the product management role and many Product Managers work on requirements. ![]() No wonder people get confused.įorget about job titles. It’s not the person managing the requirements – the Scrum ‘Product Owner’. So if anyone owns the product within the business it’s the Product Manager. That’s usually the Product Manager and they’re usually very busy. Someone needs to be responsible for its success. OK, other people in the business may do some of these activities but nevertheless, someone needs to have a joined-up and balanced view across all the different aspects of a product. From the long-term product strategy and roadmap to business cases, getting market insight, proposition development, sales support, product marketing, and firefighting. The focus is on optimizing development and working with the Development team.Ī Product Manager has a much broader role. A Product Owner prioritizes the requirements in the backlog, specifies requirements ready for the next sprint and answers questions from development about the requirements that are being built. A Product Owner is part of the team working on the development of the product. Does the Product Owner really own the product?Ī Product Owner is a role defined by the Scrum Agile methodology. A word or term that suggests a meaning that is known to be wrong.Ī peanut is not a nut, Panama hats come from Ecuador, not Panama and a starfish is not a fish.Īnother misnomer is ‘Product Owner’. What do a peanut, a Panama hat, and a starfish have in common? ![]()
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